Viviane Mörmann

Viviane Mörmann, curator and art specialist, Zurich, works for a Swiss insurance company, manages the collection, art prize and cultural foundation. She studied art, art administration and management in London, New York and Zurich.

Web: www.vmoermann.com
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The Corporate Art Index
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Viviane Mörmann
The Corporate Art Index

Twenty-One Ways to Work With Art

The Corporate Art Index presents the 21 most promising corporate art initiatives (CAIs) and provides a standardized scheme to evaluate them.

Book Chapter

  1. The Corporate Art Index

    Frontmatter

     Seiten 2 - 4

  2. Acknowledgements

     Seite 5

  3. Contents

     Seiten 6 - 9

  4. 1. Aim

     Seiten 12 - 13

  5. 2. The Corporate Art Index – What Is It All About?

     Seiten 14 - 15

  6. 3. Historical Reflexion

     Seiten 16 - 19

  7. 4. Screening of Corporate Art Initiatives

     Seiten 20 - 21

  8. 5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs)

     Seiten 21 - 25

  9. 6. Results of the Rating

     Seiten 26 - 28

  10. 7. The 21 Most Interesting CAIs

     Seiten 29 - 33

  11. 1. Art Space

     Seiten 37 - 78

  12. 2. Art Competition

     Seiten 79 - 116

  13. 3. Digital Art

     Seiten 117 - 150

  14. 4. Art Marketing

     Seiten 151 - 182

  15. 5. Have a Drink

     Seiten 183 - 193

  16. 1. Problem Reduction

     Seite 196

  17. 2. Struggle for Objectivity

     Seiten 197 - 200

  18. 3. The Power of Art in CAIs

     Seiten 201 - 203

  19. 4. Bottom Line

     Seiten 204 - 205

  20. 5. Conclusions

     Seiten 206 - 208

  21. 6. Plan of Action

     Seite 209

  22. 7. References

     Seiten 210 - 224

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