Viviane Mörmann
Viviane Mörmann, curator and art specialist, Zurich, works for a Swiss insurance company, manages the collection, art prize and cultural foundation. She studied art, art administration and management in London, New York and Zurich.
transcript-Publications in the Research Fields: Museum, Museum Management and Exhibition Practice
Publications in the Series: Cultural and Museum Management
Publications
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The Corporate Art Index
Twenty-One Ways to Work With Art
The Corporate Art Index presents the 21 most promising corporate art initiatives (CAIs) and provides a standardized scheme to evaluate them.
Book Chapter
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The Corporate Art Index
Frontmatter
Seiten 2 - 4 -
Acknowledgements
Seite 5 -
Contents
Seiten 6 - 9 -
1. Aim
Seiten 12 - 13 -
2. The Corporate Art Index – What Is It All About?
Seiten 14 - 15 -
3. Historical Reflexion
Seiten 16 - 19 -
4. Screening of Corporate Art Initiatives
Seiten 20 - 21 -
5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs)
Seiten 21 - 25 -
6. Results of the Rating
Seiten 26 - 28 -
7. The 21 Most Interesting CAIs
Seiten 29 - 33 -
1. Art Space
Seiten 37 - 78 -
2. Art Competition
Seiten 79 - 116 -
3. Digital Art
Seiten 117 - 150 -
4. Art Marketing
Seiten 151 - 182 -
5. Have a Drink
Seiten 183 - 193 -
1. Problem Reduction
Seite 196 -
2. Struggle for Objectivity
Seiten 197 - 200 -
3. The Power of Art in CAIs
Seiten 201 - 203 -
4. Bottom Line
Seiten 204 - 205 -
5. Conclusions
Seiten 206 - 208 -
6. Plan of Action
Seite 209 -
7. References
Seiten 210 - 224