Bally - A History of Footwear in the Interwar Period

Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.

€38.00 * $45.00 *

11 March 2021, 196 pages
ISBN: 978-3-8376-5738-8

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Anna-Brigitte Schlittler

Anna-Brigitte Schlittler, Zürcher Hochschule der Künste, Schweiz

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Book title
Bally - A History of Footwear in the Interwar Period
Publisher
transcript Verlag
Pages
196
Features
kart.
ISBN
978-3-8376-5738-8
DOI
10.14361/9783839457382
Commodity Group
1585
BIC-Code
JFCK AKT HBTB
BISAC-Code
DES008000 HIS054000 SOC022000
THEMA-Code
JBCC3 NHTB
Release date
11 March 2021
Edition
1
Topics
Kultur, Wirtschaft, Design, Mode
Readership
Fashion Studies, Business History, Cultural Studies, Material Culture Studies, History, Economic History, Cultural History. Social History
Keywords/Tags
Shoes, Bally, Interwar Period, Industrial Design, Fashion, Business History, Fashion Studies, Design, Culture, Cultural History, Cultural Studies

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