The Production of Consumer Society

Cultural-Economic Principles of Distinction

With a novel quality theory of consumption which treats opulence and self-restraint in consumption styles symmetrically, Ernst Mohr shows how social distance and proximity are communicated by consumption and produced by communication. He positions fringe styles with those of the mainstream in an overall stylistic system of society and analyses their encounters. Rigorously derived, the approach casts fresh light on the cultural and social evolution as well as the business models of the consumer industry. It provides a coherent interdisciplinary access to the aesthetic turn of society that has so far been treated with contradictory paradigms.

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19 April 2021, 340 pages
ISBN: 978-3-8394-5703-0
File size: 6.51 MB

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Ernst Mohr

Ernst Mohr, Universität St. Gallen, Schweiz

1. Why did you choose this topic?

How consumption is shaping society has been a black box so far.

2. What new perspectives does your book offer?

Research so far is driven by a quantity paradigm, which the book turns upside down: Consumers consume the diversity in the qualities they consume. Thus, the variegation of qualitative consumption shapes the dissimilarity between and diversity of individuals and thereby their place in a variegated world.

3. What makes your topic relevant for current research debates?

It offers a novel and unifying approach across social and cultural sciences.

4. Choose one person you would like to discuss your book with!

Sociologist George Ritzer.

5. Your book summary in one sentence:

A 180ø degree shift in consumer theory.

Author(s)
Ernst Mohr
Book title
The Production of Consumer Society Cultural-Economic Principles of Distinction
Publisher
transcript Verlag
Pages
340
Features
37 SW-Abbildungen
ISBN
978-3-8394-5703-0
DOI
10.14361/9783839457030
Commodity Group
1729
BIC-Code
JFFT JFC
BISAC-Code
SOC026000 SOC022000
THEMA-Code
JBFS JBCC
Release date
19 April 2021
Topics
Kultur, Wirtschaft
Readership
Economics, Cultural Studies, Sociology, Interdisciplinary Studies
Keywords/Tags
Consumption, Aesthetics, Style, Culture, Distinction, Economy, Sociology of Culture, Cultural Theory, Economics, Sociology

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