The Corporate Art Index
Twenty-One Ways to Work With Art
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Overview Chapters
-
Frontmatter
Seiten 2 - 4 -
Acknowledgements
Seite 5 -
Contents
Seiten 6 - 9 -
PART ONE Introduction
1. Aim
Seiten 12 - 13 -
2. The Corporate Art Index – What Is It All About?
Seiten 14 - 15 -
3. Historical Reflexion
Seiten 16 - 19 -
4. Screening of Corporate Art Initiatives
Seiten 20 - 21 -
5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs)
Seiten 21 - 25 -
6. Results of the Rating
Seiten 26 - 28 -
7. The 21 Most Interesting CAIs
Seiten 29 - 33 -
PART TWO Description of the 21 CAIs
1. Art Space
Seiten 37 - 78 -
2. Art Competition
Seiten 79 - 116 -
3. Digital Art
Seiten 117 - 150 -
4. Art Marketing
Seiten 151 - 182 -
5. Have a Drink
Seiten 183 - 193 -
Critical Comment
1. Problem Reduction
Seite 196 -
2. Struggle for Objectivity
Seiten 197 - 200 -
3. The Power of Art in CAIs
Seiten 201 - 203 -
4. Bottom Line
Seiten 204 - 205 -
5. Conclusions
Seiten 206 - 208 -
6. Plan of Action
Seite 209 -
7. References
Seiten 210 - 224
27 January 2021, 224 pages
ISBN: 978-3-8376-5650-3
Payments in Euro can be made directly with us from destinations worldwide.
Prices incl. VAT. Free delivery within Germany, for other destinations see details.
* = recommended retail price