The Corporate Art Index

Twenty-One Ways to Work With Art

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

€35.00 * $40.00 *

27 January 2021, 224 pages
ISBN: 978-3-8376-5650-3

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Author(s)
Viviane Mörmann
Book title
The Corporate Art Index Twenty-One Ways to Work With Art
Publisher
transcript Verlag
Pages
224
Features
kart., Klebebindung
ISBN
978-3-8376-5650-3
DOI
10.14361/9783839456507
Commodity Group
1786
BIC-Code
KJM GM
BISAC-Code
BUS041000 ART043000 BUS100000
THEMA-Code
KJM GLZ
Release date
27 January 2021
Edition
1
Topics
Kunst, Museum
Readership
Art, Cultural Management, Corporate Social Responsibility, Corporate Communication, Marketing
Keywords/Tags
Corporate Art, Corporate Art Index, Corporate Art Collection, Corporate Social Responsibility, Sustainability, Art Competition, Art Marketing, Art Space, Art Project, Digital Art, Corporate Communication, Corporate Identity, Corporate Image, Art Sponsoring, Art, Museum, Cultural Management, Art Management, Museum Management, Cultural Marketing

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