External Communication in Social Media During Asymmetric Conflicts

A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine

Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.

€45.00 * $55.00 *

26 July 2021, 312 pages
ISBN: 978-3-8376-5509-4

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Bernd Hirschberger

Bernd Hirschberger, Ludwig-Maximilians-Universität München, Deutschland

Author(s)
Bernd Hirschberger
Book title
External Communication in Social Media During Asymmetric Conflicts A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine
Publisher
transcript Verlag
Pages
312
Features
kart., Dispersionsbindung, 46 SW-Abbildungen
ISBN
978-3-8376-5509-4
DOI
10.14361/9783839455098
Commodity Group
1737
BIC-Code
GTJ JPH
BISAC-Code
POL034000 POL016000
THEMA-Code
GTU JPH
Release date
26 July 2021
Edition
1
Topics
Medien, Politik, Sprache
Readership
Peace and Conflict Studies, Communication Studies, Media Studies, Cognition Psychology, International Relations, Political Science
Keywords/Tags
Social Media, Asymmetric Conflicts, Public Diplomacy, Israel and Palestine, Underdog Effect, Strategic Communication Shaming, Branding, Blaming and Credit Claiming, Contextual Strategic Constructivism, Politics, Language, Media, Conflict Studies, Political Science

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