The Convergence of Art and Marketing in Contemporary Culture
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
FrontmatterSeiten 1 - 4
ContentsSeiten 5 - 6
Art/Commerce: Blurring the LineSeiten 7 - 18
Art Spaces/Commercial SpacesSeiten 19 - 108
Art Objects/Brand ProductsSeiten 109 - 186
Artist/EntrepreneurSeiten 187 - 260
Art/Commerce: The Question of AutonomySeiten 261 - 270
BibliographySeiten 271 - 288
8 September 2014, 288 pages
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