Advertising and Design
Interdisciplinary Perspectives on a Cultural Field
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.
With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.
Overview Chapters
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Frontmatter
Seiten 1 - 4 -
Content
Seiten 5 - 6 -
Your Ad Here ...
Seiten 7 - 14 -
Multisensory Advertising & Design
Seiten 15 - 28 -
The Sound of Image
Seiten 29 - 44 -
Semiotics of Advertising and the Discourse of Consumption
Seiten 45 - 60 -
Multiple Mona Lisa
Seiten 61 - 78 -
Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities
Seiten 79 - 94 -
Advertising
Seiten 95 - 114 -
Wine Advertising and Biography
Seiten 115 - 132 -
Under the spell of the lottery - warning included
Seiten 133 - 144 -
»Raise the flag and make propaganda.«
Seiten 145 - 154 -
Pop & Ads
Seiten 155 - 174 -
»The Voice« of the music industry
Seiten 175 - 190 -
Capitalism Propaganda
Seiten 191 - 200 -
›... things that people don't need to have but that - for some reason - would be a good idea to give them.‹
Seiten 201 - 226 -
Authors
Seiten 227 - 232
19 March 2014, 232 pages
ISBN: 978-3-8376-2348-2
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